//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die 22 unumstößlichen Gebote d...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
12
Marketing management
6
Marketingmanagement
6
Brand management
4
Markenführung
4
Produktpositionierung
4
Strategisches Management
4
Wettbewerb
4
Brand
3
Markenpolitik
3
Unternehmen
3
Werbung
3
Öffentlichkeitsarbeit
3
Absatz
2
Brand Management
2
Electronic Commerce
2
Entstehung
2
Global Branding
2
Internet
2
Laws of Branding
2
Marke
2
Markenimage
2
Markenname
2
Marketing Management DOI:http://dx.doi.org/10.4468/2001.1.04ries.ries
2
Marketingstrategie
2
Positionierung <Marketing>
2
Product management
2
Produktmanagement
2
Strategic management
2
USA
2
Absatzplanung
1
Absatzpolitik
1
Bottom-up-Prinzip
1
Competitive strategy
1
E-commerce
1
Evolutionary economics
1
Evolutionsökonomik
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Article
33
Book / Working Paper
28
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Guidebook
2
Ratgeber
2
review-article
2
Language
All
Undetermined
31
English
16
German
13
French
1
Author
All
Ries, Al
60
Trout, Jack
27
Ries, Laura
15
Wied, Lorenz
2
Carton, Jesus
1
Duboff, Robert
1
Praglowski-Leary, Klaus-Dieter
1
Stegers, Thomas
1
more ...
less ...
Published in...
All
Sales & marketing management
13
Across the board
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
2
Symphonya. Emerging Issues in Management
2
Boletín de estudios económicos
1
Business Essentials
1
Inc : the magazine for growing companies
1
Journal of Business Strategy
1
Journal of Consumer Marketing
1
Journal of advertising research
1
Journal of business strategy
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Rethinking the future : so sehen Vordenker die Zukunft von Unternehmen
1
The Public relations strategist : issues and trends that affect management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
more ...
less ...
Source
All
OLC EcoSci
23
USB Cologne (EcoSocSci)
19
ECONIS (ZBW)
15
RePEc
2
Other ZBW resources
2
Showing
1
-
10
of
61
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
PR ist die bessere Werbung!
Ries, Al
;
Ries, Laura
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001768689
Saved in:
2
The origin of brands : how product evolution creates endless possibilities for new brands
Ries, Al
;
Ries, Laura
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001911830
Saved in:
3
Die 11 unumstößlichen Gebote des Internet-Branding
Ries, Al
;
Ries, Laura
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576769
Saved in:
4
The 22 immutable laws of branding
Ries, Al
;
Ries, Laura
-
1999
Persistent link: https://www.econbiz.de/10004063677
Saved in:
5
The fall of advertising and the rise of PR
Ries, Al
;
Ries, Laura
-
2002
-
1. ed.
Persistent link: https://www.econbiz.de/10004731712
Saved in:
6
The origin of brands : discover the natural laws of product innovation and business survival
Ries, Al
;
Ries, Laura
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004799831
Saved in:
7
The 11 immutable laws of Internet branding
Ries, Al
;
Ries, Laura
-
2001
-
paperback ed.
Persistent link: https://www.econbiz.de/10004777617
Saved in:
8
Soundings - Interactive TV? Forget it
Ries, Al
;
Ries, Laura
- In:
Across the board
(
2005
),
pp. 11-12
Persistent link: https://www.econbiz.de/10006692100
Saved in:
9
World-class Brands - Simplify selling by building a brand
Ries, Al
;
Ries, Laura
- In:
Executive excellence : the magazine of personal …
16
(
1999
)
3
,
pp. 11
Persistent link: https://www.econbiz.de/10007123252
Saved in:
10
THE POWER OF PUBLICITY - For years, the debate between advertising and publicity has raged. Which is more powerful and valuable to enhancing a company's image and the sale of its p...
Ries, Al
;
Ries, Laura
- In:
The Public relations strategist : issues and trends …
4
(
1998
)
4
,
pp. 18-21
Persistent link: https://www.econbiz.de/10008121498
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->