It is the objective of this paper to provide a methodological framework for the analysis of regional marketing programs which inlclude regional-origin labelling as well as quality assurance and control. Such programs are increasingly being introduced in Europe and other parts of the world as a...

A measurement concept to test for convergence or divergence in food consumption is proposed and applied to the demand for food nutrients in OECD countries in 1978 and 1988. The analysis distinguishes between absolute and relative convergence and reveals that absolute and relative differences in...

Given the growing importance of cohesion policy within the European Union (EU) during the last two decades, public and scientific interest in the role of EU policies for regional disparities has risen continuously. Recent empirical studies on the impacts of the Common Agricultural Policy (CAP)...

In this article we examine the impact of generic promotion on Bavarian beef demand during a period of a serious health concern in Europe: the bovine spongiform encephalopathy (BSE) crisis. We investigate the potential off-setting effects of advertising and promotion (positive) and heightened...

A substantial degree of price rigidity has been reported for branded foods in various studies with scanner data. One possible explanation for price rigidity is the existence of psychological pricing points. The authors analyze to what extent psychological pricing plays a role in grocery...

There are two objectives of this article: (i) It is discussed theoretically how the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use of scanner data how prices are actually set and how consumers react at the point of sale to price...