Kuratko, Donald F.; Covin, Jeffrey G.; Hornsby, Jeffrey S. - In: Business Horizons 57 (2014) 5, pp. 647-655
While corporate innovation is commonly touted as a viable strategy for sustaining superior performance in today's corporations, the successful implementation of corporate innovation remains quite elusive for most companies. A recent Accenture survey of more than 500 executives revealed that over...