A majority of surveyed consumers say they prefer ethically certified products, such as Fair Trade coffee, over non … conducted on eBay. We find that the Fair Trade label has a substantial positive effect on bidding for coffee. On average …, shoppers paid a 23% premium for coffee labeled Fair Trade. This premium was not affected by the recent recession …

Fairtrade certification aims at transferring wealth from the consumer to the farmer; however, coffee passes through … estimates how much more consumers are paying for Fairtrade-certified coffee in US supermarkets and finds estimates around $1 per …-certified coffee, compared to conventional coffee. The coffee farmer receives about a fifth of the price premium paid by the consumer …

We conducted a survey to gauge consumer awareness, understanding, and preferences for coffee eco-labeling. The survey …-labels. Respondents were given definitions of each eco-label and then asked how appealing certain components of the coffee certification … future purchases of coffee products displaying these labels. The description of the UTZ label had the least enthusiastic …