Königbauer, Ingrid - In: CESifo economic studies : CESifo, a joint initiative of … 52 (2006) 3, pp. 565-586
The effect of price regulation on generic market entry and welfare in the presence of (persuasive) advertising is …. If price regulation is too strict, then the generic firm will refrain from market entry. Hence, the model confirms the … empirical observation that generic market shares are lower in countries with strict price regulation. …