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The Role of Attitudes and Objectives in Farmer Decision Making: Business and Environmentally-Oriented Behaviour in Scotland

Willock, Joyce; Deary, Ian J.; Edwards-Jones, Gareth; … - In: Journal of Agricultural Economics 50 (1999) 2, pp. 286-303

Persistent link: https://www.econbiz.de/10005218437

Regular Articles - Farmers' Attitudes, Objectives, Behaviors, and Personality Traits: The Edinburgh Study of Decision Making on Farms

Willock, Joyce; Deary, Ian J.; McGregor, Murray M.; … - In: Journal of vocational behavior 54 (1999) 1, pp. 5-36

Persistent link: https://www.econbiz.de/10006667696

Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand

McEachern, Morven G.; Schröder, Monika J.A.; Willock, Joyce - In: Journal of Product & Brand Management 16 (2007) 3, pp. 168-177

Purpose – This paper aims to explore ethical purchasing behaviours and attitudes, relating to the Royal Society for Prevention of Cruelty to Animals (RSPCA) and their brand‐extension “Freedom Food”. Design/methodology/approach – A mixed methodology was adopted. This involved both...

Persistent link: https://www.econbiz.de/10014895965