Purpose – This paper aims to apply concepts from “flow” paradigm to examine factors contributing to participation in entertainment and shopping activities at, and future patronage intent toward, entertainment shopping malls. Design/methodology/approach – Data were collected from 342...

Purpose – This paper aims to investigate Chinese consumers' international outshopping motives from a culture perspective based on Hofstede's four cultural dimensions. Design/methodology/approach – Four international outshopping motives that may affect Chinese consumer's propensity of...

Purpose – The purpose of this paper is to identify website characteristics that affect customer evaluations and satisfaction with online stores at two interaction points – when the order is placed and after the order has been fulfilled. Design/methodology/approach – Using data collected by...

Purpose – Technology now allows e‐tailers to customize online store atmosphere at the individual level, with the customization controlled and executed by either the retailers or the customers, or both. Since in conventional retailing the manipulation of store atmosphere is controlled mainly...

Purpose – The purpose of this paper is to identify the main factors that explained the shopping motivations among Portuguese consumers and to categorize possible groups based on those dimensions. The paper also intends to confirm the results obtained in previous studies carried out in the USA,...

Purpose – The purpose of this paper is to present findings from an experiment designed to test the impact of crowding perceptions (both human and spatial), emotions (positive and negative) and shopping values (utilitarian and hedonic) on shopper satisfaction. Culture is explored as a...

Purpose – The purpose of this paper is to investigate young New Zealand shoppers' ethnocentricity and brand perceptions by extending the research of O'Cass and Lim. The paper does this by looking at the relationship between ethnocentrism and brand choices, and by investigating whether young...

Purpose – The purpose of this paper is to examine the role of atmospherics in the creation of an hedonic retail experience by comparing the perceived differences between a retail environment attempting to provide an hedonic experience and one with a more utilitarian focus....

Purpose – The aim of this paper is to analyse the role of “trust” and “confidence/pessimism” in influencing consumer attitudes and buying intentions with respect to retail brands and products. Design/methodology/approach – Following a review of the relevant literature, the paper...

Purpose – The purpose of this paper is to test the cross‐national application of an extended technology acceptance model (TAM) in online shopping across the USA and China. Specifically, the proposed model is tested for invariance, and used to investigate the effect of the TAM constructs on...