Barber, Brad M.; Odean, Terrance; Zheng, Lu - In: The Journal of Business 78 (2005) 6, pp. 2095-2120
We argue that the purchase decisions of mutual fund investors are influenced by salient, attention-grabbing information. Investors are more sensitive to salient, in-your-face fees, like front-end loads and commissions, than operating expenses; they buy funds that attract their attention through...