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Vergleichende Werbung
Esch, Franz-Rudolf; Fischer, Alexander - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 645-668). 2009
Persistent link: https://www.econbiz.de/10003766147
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Imagewirkungen von Eventmarketing : Entwicklung eines ganzheitlichen Messansatzes
Drengner, Jan - 2008 - 3. , aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003784254
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Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry
Mira, Lukas (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788548
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Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis - 2008
Persistent link: https://www.econbiz.de/10003772250
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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The effect the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf; Roth, Simone - In: Advertising and communication : proceedings 4th …, (pp. 41-54). 2005
Persistent link: https://www.econbiz.de/10003353597
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The integrative framework for effective communication : theory and practice
Putte, Bas van den - In: Advertising and communication : proceedings 4th …, (pp. 61-67). 2005
Persistent link: https://www.econbiz.de/10003353608
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Unconscious processing of advertising involving emotion, not implicit learning and memory, informs attitude and behaviour
Percy, Larry - In: Advertising and communication : proceedings 4th …, (pp. 68-73). 2005
Persistent link: https://www.econbiz.de/10003353610
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Point-of-Sale-Marketing
Gröppel-Klein, Andrea - In: Handbuch Handel : Strategien - Perspektiven - …, (pp. 671-692). 2006
Persistent link: https://www.econbiz.de/10003276151
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Towards measurability of cybernetic effects in consumer behaviour
Hillbrand, Christian - In: International Customer Behaviour and Retailing Research …, (pp. 23-34). 2006
Persistent link: https://www.econbiz.de/10003280081