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An extensive body of literature argues for the benefits of planned obsolescence, the strategy of designing products with low durability to induce repeat purchases from the consumers, and allow the firm to sell a larger volume. Yet, several firms avoid planned obsolescence and instead offer...
Persistent link: https://www.econbiz.de/10013037877
A durable good monopolist faces a continuum of heterogeneous customers who make purchase decisions by comparing present and expected price-quality offers. The monopolist designs a sequence of price-quality menus to segment the market. We consider the Markov Perfect Equilibrium (MPE) of a game...
Persistent link: https://www.econbiz.de/10013212257
This paper investigates the role of product upgrades and consumer switching costs in the tying of complementary products. Previous analyses of tying have found that a monopolist of one product cannot increase its profits and reduce social welfare by tying and monopolizing a complementary product...
Persistent link: https://www.econbiz.de/10013244120
In this article, I investigate the effect warranties have on durable-goods markets. Many if not most goods that are sold with a warranty are durable goods; thus, it is extremely important to consider the role of warranties in a durable-goods setting. This article analyzes the signaling role of...
Persistent link: https://www.econbiz.de/10012716752
This paper investigates the role of product upgrades and consumer switching costs in the tying of complementary products. Previous analyses of tying have found that a monopolist of one product cannot increase its profits and reduce social welfare by tying and monopolizing a complementary product...
Persistent link: https://www.econbiz.de/10012467274
Persistent link: https://www.econbiz.de/10012405406
We construct a two-period model of the supply chain's openness in a durable goods market by introducing two marketing modes: leasing and selling. Given a marketing mode, at the beginning of the first period, an incumbent supplier and the downstream monopolist choose one of the trading modes: (i)...
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