Quantity discount pricing is a common practice used by business-to-business and business-to-consumer companies. A key characteristic of quantity discount pricing is that the marginal price declines with higher purchase quantities. In this paper, we propose a choice-based conjoint model for...

We propose a method to include seasonality in any diffusion model that has a closed-form solution. The resulting diffusion model captures seasonality in a way that naturally matches the original diffusion model's pattern. The method assumes that additional sales at seasonal peaks are drawn from...

This paper analyses firms' decisions to provide connectivity to their customers. We distinguish between intraconnectivity — the ability of one firm's customers to connect to each other— and interconnectivity — the ability of one firm's customers to connect with another firm's customers....

A considerable number of studies have been actualized on the integrative mechanisms in new product innovation. Most of these studies have focused on functional integration, especially R&D-marketing interfaces, as a unit of analysis. Studies have pointed out that most innovations is old science...

In automobile insurance, among other general insurance policies, it is quite common to reduce the premium by a factor in case the insured does not make any claim in a given period. This is popularly known as NCD or no-claim-discount. Equally popular is the practice of increasing (known as...

We study a model of film distribution and consumption. The studio can release two goods, a theatrical version and a video version, and has to decide on its versioning and sequencing strategy. In contrast with the previous literature, we allow for the possibility that some consumers may watch...

The objective of this paper is to provide an analytical framework to study the whole process of diffusion of innovations, new products or ideas: we take into account knowledge transfer in a complex society, decisional process for adoption and key features in the spread of new technologies. For...

Commodity bundling has received less attention in the supply chain literature although products in the bundle are delivered through supply chains. Marketing and economics literature largely discuss the issue from pricing and consumer behaviour perspectives. In this study, we investigate bundling...

A seller sets up an advertising policy so as to maximize a flow of discounted utility over time in a scenario characterized by two essential issues. First, the seller is ignorant from the outset of the prospective customers' willingness to buy and runs a Bayesian learning process in parallel to...

In rare event simulation, we look for estimators such that the relative accuracy of the output is 'controlled' when the rarity is getting more and more critical. Different robustness properties have been defined in the literature, that an estimator is expected to satisfy. Though, those...