Lloyd-Jones, Roger; Lewis, M. J.; Eason, Mark - In: Business History 41 (1999) 3, pp. 93-133
This study of Raleigh Industries, one of the leading bicycle manufactures in the world in the immediate post-war years, argues that its business strategy was in part shaped by a managerial commitment to a dominant company culture which was deeply embedded in Raleigh's history. Using the notion...