Leeuw, A.; Valois, Pierre; Morin, Alexandre; Schmidt, Peter - In: Journal of Consumer Policy 37 (2014) 4, pp. 485-505
This study examined gender differences in university students’ intentions to buy fair trade (FT) products through the lens of the moral norm extended theory of planned behaviour (TPB). Data were obtained from 782 students at the University of Luxemburg. Results of structural equation analysis...