The popular press has triumphantly announced that the cause of the obesity epidemic is “junk food.†After a moment’s reflection, however, it seems likely that the true causal structure of the obesity epidemic can be neither single-equation nor univariate. Therefore, while the...

Industry-academic partnerships are described and discussed from the perspective of industry. Eight types of partnerships are discussed, including internships, mentoring, site visits, faculty-directed research, student research, consulting, in-class visits, and industry advisory boards. The...

Past research has yielded conflicting results on consumer valuation of food safety characteristics. In this study, conjoint analysis is used to evaluate consumer responses to hypothetical apple products in a nationwide survey. Product characteristics include price, quality, pesticide use levels...

Two methods of addressing consumer concerns regarding the use of genetically modified foods are evaluated using conjoint analysis – the use of a familiar brand and government certification. In one survey, consumers were asked to rate hypothetical products based on brand, price, and...

This study examines the tradeoffs consumers are willing to make relative to food safety attributes and other product attributes, such as quality and price, and develops implications for both the government and private sector firms. Conjoint analysis was used to elicit consumersÂ’ preferences...

The objective of this research was to explore the factors that affect consumers' responses to low probability food safety risks. A survey of two thousand consumers was conducted in mid-2003, yielding a response rate of 32.0%. The analysis indicated a family-oriented response to food safety...

Conjoint analysis was used to estimate individual preference functions for food safety attributes. Consumer segments were constructed by using cluster analysis to form groups which were homogeneous with respect to preferences regarding food safety. Although substantial differences existed among...

Conjoint analysis is used to elicit consumer preferences for attributes of genetically modified foods. Market segments are identified based on a cluster analysis of respondents' preferences for brand, price, and GMO content. A logit analysis is used to analyze consumer characteristics associated...

This study evaluates the use of critical success factors to manage computer-based information systems (CBISs). The results indicate a strong correlation between performance with respect to the critical success factors and information system effectiveness. Information systems in which high...

Factors critical to successfully managing quality in the food processing industry are identified and include: the role of top management, the role of the quality department, employee relations, training, and process management. Little relationship was found between a factor's importance and firm...