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Perlas en el barro : la incorporación de la base de la pirámide de ingresos al sistema de libre mercado
Martínez, Juan Luis; Carbonell, María; Bueno, Manuel - 2010
Persistent link: https://www.econbiz.de/10003931766
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Value at the bottom of the pyramid
Martínez, Juan Luis; Carbonell, María - In: Business strategy review 18 (2007) 3, pp. 50-55
Persistent link: https://www.econbiz.de/10003540468
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Solidarity Day at Unión Fenosa in Spain
Simón, Cristina; Martínez, Juan Luis; Agüero, Ana - In: Business horizons 48 (2005) 2, pp. 161-168
Persistent link: https://www.econbiz.de/10007783650