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Strategies of effective low share businesses
Woo, Carolyn Yau Yan - 1979
Persistent link: https://www.econbiz.de/10002997412
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Konkurrenzanalyse mit Hilfe multivariater Klassifikation
Illig, Annette - 1980
Persistent link: https://www.econbiz.de/10000080224
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Die Dynamisierung komplexer Marktmodelle mit Hilfe von Verfahren der mehrdimensionalen Skalierung
Schobert, Rudolf - 1979
Persistent link: https://www.econbiz.de/10000048207
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Clustering consistency analysis
DeSarbo, Wayne S. - In: Journal of the Academy of Marketing Science 10 (1982) 3, pp. 217-234
Persistent link: https://www.econbiz.de/10002065880
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Classification for market segmentation : an improved linear model for solving problems of arbitratry origin
Darden, William R.; Perreault jr., William D. - In: Management science : journal of the Institute for … 24 (1977) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10002046050
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Improving the predictive power of conjoint analysis : the use of factor analysis and cluster analysis
Hagerty, Michael R. - In: Journal of marketing research : JMR 22 (1985) 2, pp. 168-184
Persistent link: https://www.econbiz.de/10002747214
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Factors influencing classification results from multiple discriminant analysis
Pinches, George E. - In: Journal of business research : JBR 8 (1980) 4, pp. 429-456
Persistent link: https://www.econbiz.de/10002640503
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The application and misapplication of factor analysis in marketing research
Stewart, David W. - In: Journal of marketing research : JMR 18 (1981) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10002848793
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Cluster analysis in marketing research : review and suggestions for application
Punj, Girish; Stewart, David W. - In: Journal of marketing research : JMR 20 (1983) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10002674885
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Factor analysis : key tool in consumer behavior research
Kerby, Joe Kent - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 374-390
Persistent link: https://www.econbiz.de/10002215868