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Kapferer, Clodwig
66
Malhotra, Naresh K.
56
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40
Meffert, Heribert
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Franses, Philip Hans
38
Herrmann, Andreas
37
Kotler, Philip
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35
Hruschka, Harald
35
Homburg, Christian
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Decker, Reinhold
33
Hüttner, Manfred
31
Wildner, Raimund
30
Albers, Sönke
27
Ellenrieder, Peter
27
Day, George S.
26
Eckert, Werner
26
Hildebrandt, Lutz
26
Pepels, Werner
26
Aaker, David A.
25
Huber, Frank
25
Meyer, Paul W.
25
Bauer, Hans H.
24
Kuß, Alfred
24
Dichtl, Erwin
23
Sarstedt, Marko
23
Wind, Yoram
23
Sheth, Jagdish N.
22
Wiedmann, Klaus-Peter
22
Hair, Joseph F.
21
Kamakura, Wagner A.
21
Kumar, V.
21
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Angehrn, Otto
19
Böcker, Franz
19
Schäfer, Erich
19
Backhaus, Klaus
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Lehmann, Donald R.
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Deutschland <Bundesrepublik> / Statistisches Bundesamt
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Esomar
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Journal of marketing research : JMR
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Overseas business reports : OBR
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148
Jahrbuch der Absatz- und Verbrauchsforschung
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
106
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SpringerLink / Bücher
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Esomar congress
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86
Europäische Hochschulschriften / 5
75
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75
Business horizons
74
Qualitative market research : an international journal
73
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
71
Management science : journal of the Institute for Operations Research and the Management Sciences
71
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71
Journal of business economics : JBE
61
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61
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
European marketing research review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
International journal of forecasting
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
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44
European journal of marketing : EJM
43
Gabler Edition Wissenschaft
43
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard business review : HBR
42
Working paper / National Bureau of Economic Research, Inc.
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
International journal of market research
38
Journal of the Market Research Society : JMRS
37
Absatzwirtschaft
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
34
The journal of business : B
34
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
33
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
723
EconStor
71
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27
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16
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71
Marketing
Beckman, Theodore N.
;
Davidson, William R.
-
1967
-
8. ed
Persistent link: https://www.econbiz.de/10000674791
Saved in:
72
Models, measurement and marketing : a special project of the Market Research Council
Langhoff, Peter
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000674811
Saved in:
73
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
74
General report: report of a mission
1959
Persistent link: https://www.econbiz.de/10000678376
Saved in:
75
Marketing in the American economy
Vaile, Roland S.
;
Grether, E. T.
;
Cox, Reavis
-
1952
Persistent link: https://www.econbiz.de/10000678629
Saved in:
76
Marketing
Heidingsfield, Myron Samuel
-
1968
-
2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Saved in:
77
Doctoral programs in marketing
Littlefield, James E.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000660645
Saved in:
78
An apprecation of alternative sales forecasting models: recent techniques based on historical data
Briscoe, G.
;
Hirst, M.
-
1972
Persistent link: https://www.econbiz.de/10000663319
Saved in:
79
Tomorrow's marketing : a symposium
Bailey, Earl L.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000664614
Saved in:
80
The quantitative approach to marketing : a selected bibliography ; (1966 - 1971)
Fisher, R. W.
;
Hirst, M.
-
1972
Persistent link: https://www.econbiz.de/10000667036
Saved in:
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