Purpose – In this paper culture is considered by marketers to have a profound influence on consumer behaviour, yet explanations of tenure preference ignore or dismiss culture as a factor underlying such preferences. This paper therefore aims to examine the attitudes of retirement housing...

Purpose – This paper aims to provide an invaluable insight into long‐term forecasting of demand for aged care facilities. This will ensure the provision of adequate supply by government bodies, stakeholders and developers in order to meet the anticipated level of demand, without creating an...

Purpose – Senior buildings have been designed as purposeful space programs. Therefore the elderly need coherent information about different senior housing concepts. The study seeks to set out a method for measuring the quality level of senior housing. Design/methodology/approach – The method...

Purpose – Explores internet‐related needs and wants of older adults and identifies internet user segments among them. Design/methodology/approach – The internet, primarily designed for the young, has been at the centre of research and business attention for a number of years, whereas so...

Purpose – The purpose of this paper is to explore the self‐employment experiences of a group of “third age entrepreneurs” from a business assistance perspective. As well as examining what sources of business assistance are utilised, and what influences such decisions, methods of access...

Purpose – The purpose of this paper is to trace the development of a methodology for identification of stakeholders, their demands, wants and expectations. Design/methodology/approach – Within the public eldercare, data were collected by means of participant observations to assess the...

Purpose – The purposes of this paper are: to review senior gambling literature and summarize the current situation; to discover the gambling characteristics of senior citizens; to discover senior casino patrons' motivational factors for gambling; and to suggest potential research areas....