In recent times, pairs of retailers such as supermarket and retail gasoline chains have offered bundled discounts to customers who buy their respective product brands. These discounts are a fixed amount off the headline prices that allied brands continue to set independently. We show that a pair...

The contingent valuation method (CVM) for assessing non‐use values has undergone significant criticism recently on various fronts. In this paper, the author analyses the notion that imposing reasonable bounds on the rationality of agents might undermine the basis for any method that attempts...