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Die Automobil-Kaufentscheidung : ein theoretischer Erklärungsansatz und seine empirische Überprüfung
Unger, Mark - 1998
Persistent link: https://www.econbiz.de/10000647829
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Consumer adoption of online banking : does distance matter?
Khan, Beethika - 2004
Persistent link: https://www.econbiz.de/10002117653
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Der nachfrageoptimale UMTS-Spezial-Mobilfunkvertrag : Ergebnisse einer conjoint-analytischen Studie
Huber, Frank; Vollhardt, Kai; Regier, Stefanie; … - 2006
Persistent link: https://www.econbiz.de/10003324638
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Puffery vs. product claims : what do consumers perceive?: what do consumers believe?
Mueller, Barbara - In: Advertising and communication : proceedings 4th …, (pp. 15-26). 2005
Persistent link: https://www.econbiz.de/10003353590
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Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 31-40). 2005
Persistent link: https://www.econbiz.de/10003353593
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Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis
Temme, Dirk - In: Advertising and communication : proceedings 4th …, (pp. 174-182). 2005
Persistent link: https://www.econbiz.de/10003353797
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Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti; Karjaluoto, Heikki; Salo, Jari; … - In: Advertising and communication : proceedings 4th …, (pp. 249-253). 2005
Persistent link: https://www.econbiz.de/10003353824
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Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 267-277). 2005
Persistent link: https://www.econbiz.de/10003353829
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Effects of consumers' mood in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: Advertising and communication : proceedings 4th …, (pp. 278-286). 2005
Persistent link: https://www.econbiz.de/10003353831
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Käuferverhalten bei legalen Musikdownloads : Auswahlverhalten, Qualitätsbeurteilung und Kundenbindung
Schwenkert, Ferdinand Emanuel - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354638