derived from Monte Carlo simulation, where previous work patterns are resampled to estimate future needs. The method is …, produces worse results than simulation. While the method is transferable, the analysis must be performed using the company … of business planning. Originality/value – The study describes a simulation method widely used outside the real estate …

is used to develop product profiles that respondents could evaluate via a survey. This is followed by a market simulation … need to be understood and operationalised. The simulation exercise also indicates ways in which indigenous and external … room air conditioner market. The use of conjoint analysis and market simulation provides a basis for competitive advantage …

plans for B2B component products. Design/methodology/approach – The methodology used is a dynamic market simulation at the …. A dynamic simulation is developed using a set of equations developed to capture the marketing mix. Using just the demand … findings are that the simulation produced more accurate (lower error) forecasts. The dynamic simulation for total demand for B2 …