Consumers face many options that are presented to them as bargains, but in reality only a fraction of these are subjectively construed as valuable. The authors propose that consumers are particularly attracted to offers they perceive as more valuable than presumably intended by the marketer....

Over the past few years, customer relationship management and loyalty programs (LPs) have been widely adopted by companies and have received a great deal of attention from marketers, consultants, and, to a lesser degree, academics. In this research, we examine the effect of the level of effort...

Two current trends, information overload combined with increased control of marketers (e.g., on the Internet) over the manner in which their products are sold and presented to buyers, suggest that deciding what information to provide or not to provide can determine a product's success in the...