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Determining consumers' discount rates with field studies

Yao, Song; Mela, Carl F.; Chiang, Jeongwen; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 6, pp. 822-841

Persistent link: https://www.econbiz.de/10009688799

Models for predicting sustainable durable products consumption behaviour : a review article

Ghose, Amitabha; Chandra, Bibhas - In: Vision : the journal of business perspective 24 (2020) 1, pp. 81-89

Persistent link: https://www.econbiz.de/10012174973

Susceptibility to reference group influence among rural consumers

Sridhar, G.; Kumar, N. Ramesh; Murthy, G. Narasimha - In: Metamorphosis : a journal of management research 9 (2010) 1, pp. 33-45

Persistent link: https://www.econbiz.de/10008668220

Influence of consumer demographics on attitude towards branded products : an exploratory study on consumer durables in rural markets

Nandamuri, Purna Prabhakar; Gowthami, Ch. - In: The IUP journal of marketing management : IJMM 11 (2012) 3, pp. 48-63

Persistent link: https://www.econbiz.de/10009660068

Consumer Behaviour on Consumer Durables with Reference to Bijapur District

Maradi, Mallikarjun M. - 2020

with their deeper motivations. India's consumer market is riding the crest of the country's economic boom. Driven by a …

Persistent link: https://www.econbiz.de/10012854766

E-knowledge of Indian rural consumers : a field survey result based on durable goods

Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021

Persistent link: https://www.econbiz.de/10012814179

A Study of the Factors Impacting the Buying Decision Process Vis-a-Vis Specified Consumer Durables in NOIDA

Altekar, Dr. Shrirang - 2014

This study seeks to determine the factors impacting shopper decision making in three stages of the Buying Decision Process – Introduction, Influencing and Decision Making in respect of certain consumer durables. The results of the study indicate that while Advertising plays a predominant role...

Persistent link: https://www.econbiz.de/10013047571