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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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Sales at a loss : who benefits?
Schlippenbach, Vanessa von - In: European review of agricultural economics : ERAE 42 (2015) 2, pp. 269-286
Persistent link: https://www.econbiz.de/10011279769
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Reducing packaging waste and cost via consumer price discounts
Aydinliyim, Tolga; Pangburn, Michael S. - In: Decision sciences : DS 43 (2012) 6, pp. 1063-1089
Persistent link: https://www.econbiz.de/10009697169
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Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal; Herstein, Ram - In: European journal of marketing : EJM 46 (2012) 9, pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
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The role demographics have on customer involvement in obtaining a hotel discount and implications for hotel revenue management strategy
Lee, Seung Hyun; Bai, Billy; Murphy, Kevin - In: Journal of hospitality marketing & management 21 (2012) 5/6, pp. 569-588
Persistent link: https://www.econbiz.de/10009621103
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It's not all relative : the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment
Choi, Pilsik; Coulter, Keith S. - In: Journal of retailing 88 (2012) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10009707153
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Discounts and consumer search behavior : the role of framing
Bayer, Ralph-C.; Ke, Changxia - In: Journal of economic psychology : research in economic … 39 (2013), pp. 215-224
Persistent link: https://www.econbiz.de/10010236134
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Are low-cost carrier passengers less likely to complain about service quality?
Wittman, Michael D. - In: Journal of air transport management 35 (2014), pp. 64-71
Persistent link: https://www.econbiz.de/10010246670
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The value of bluer skies : how much do consumer gain from entry by JetBlue Airways in long-haul US airline markets?
Hüschelrath, Kai; Müller, Kathrin - In: International journal of transport economics : IJTE 41 (2014) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10010349859
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How price promotions influence postpurchase consumption experience over time
Lee, Leonard; Tsai, Claire I. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 943-959
Persistent link: https://www.econbiz.de/10010253785