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Brand management
57
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57
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46
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34
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English
126
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14
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Keller, Kevin Lane
161
Kotler, Philip
30
Lehmann, Donald R.
12
Edell, Julie A.
10
Hoeffler, Steve
10
Lane Keller, Kevin
6
Aaker, David A.
5
Bloom, Paul N.
5
Houston, Michael J.
5
Apéria, Tony
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Sood, Sanjay
4
Staelin, Richard
4
Bliemel, Friedhelm
3
Burke, Marian C.
3
Farley, John U.
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Moorthi, Y.L.R.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
Ambler, Tim
2
Bayus, Barry L.
2
Bettman, James R.
2
Bridges, Sheri
2
Chernev, Alexander
2
Dev, Chekitan S.
2
Fiske, Susan T.
2
Kervyn, Nicolas
2
Kumar, V.
2
Lu, Taihong
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
The journal of brand management : an international journal
8
Journal of Consumer Research
6
Journal of marketing
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Report / Marketing Science Institute
6
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
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4
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3
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3
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3
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2
Brand management ; Vol. 2
2
European Journal of Marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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2
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2
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2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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2
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2
wi - Wirtschaft
2
wi wirtschaft
2
Advances in corporate branding
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business Horizons
1
Business horizons
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Business-to-business brand management : theory, research and executive case study exercises
1
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ECONIS (ZBW)
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OLC EcoSci
28
USB Cologne (EcoSocSci)
23
RePEc
9
Other ZBW resources
3
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21
Building customer-based brand equity : a blueprint for creating strong brands
Keller, Kevin Lane
-
2001
Persistent link: https://www.econbiz.de/10001622499
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22
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
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23
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
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24
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
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25
Leveraging secondary associations to build brand equity : theoretical perspectives and practical applications
Keller, Kevin Lane
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 448-465
Persistent link: https://www.econbiz.de/10012260228
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26
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
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27
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
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28
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
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29
Erfolgsfaktoren von Markenerweiterungen
Keller, Kevin Lane
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 793-807)
.
2001
Persistent link: https://www.econbiz.de/10003004212
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30
Kundenorientierte Messung des Markenwerts
Keller, Kevin Lane
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 1059-1079)
.
2001
Persistent link: https://www.econbiz.de/10003004369
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