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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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The structure of survey-based brand metrics
Lehmann, Donald R.; Keller, Kevin Lane; Farley, John U. - 2010
Persistent link: https://www.econbiz.de/10003924348
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Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri; Keller, Kevin Lane; Sood, Sanjay - 2010
Persistent link: https://www.econbiz.de/10003924426
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The structure of survey-based brand metrics
Lehmann, Donald R.; Keller, Kevin Lane; Farley, John U. - In: Journal of international marketing 16 (2008) 4, pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
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Marketing management
Kotler, Philip - 2012 - 2. European ed.
Persistent link: https://www.econbiz.de/10009570770
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Brands as intentional agents : our response to commentaries
Fiske, Susan T.; Malone, Chris; Kervyn, Nicolas - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
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Branding in B2B firms
Keller, Kevin Lane; Kotler, Philip - In: Handbook of business-to-business marketing, (pp. 208-225). 2012
Persistent link: https://www.econbiz.de/10009500169
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The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik; Erling Olsen, Lars; Keller, … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
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A framework for marketing management
Kotler, Philip - 2016 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371