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Choice of cause in cause-related marketing

Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139

Persistent link: https://www.econbiz.de/10009782925

When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts

Chen, Haipeng; Marmorstein, Howard; Tsiros, Michael; … - In: Journal of marketing 76 (2012) 4, pp. 64-77

Persistent link: https://www.econbiz.de/10009782929

Die Behandlung von Unsicherheit bei Medienprodukten und die finanzielle Wirkung von Marken

Schollmeyer, Thomas - 2012

Persistent link: https://www.econbiz.de/10009782956

Food security in the Russian Federation

Wegren, Stephen K. - In: Eurasian geography and economics 54 (2013) 1, pp. 22-41

Persistent link: https://www.econbiz.de/10009783101

An empirical assessment of customer switching behavior in the Nigerian telecom industry

Izogo, Ernest Emeka - In: African journal of business and economic research : AJBER 8 (2013) 1, pp. 61-82

Persistent link: https://www.econbiz.de/10009783121

Comparison of service quality, customer satisfaction and behavioral intentions across the various formats (supermarket, hypermarket & departmental store) in India

Singh, Ajmer - In: Business and Economic Research : BER 3 (2013) 1, pp. 344-355

Persistent link: https://www.econbiz.de/10009783145

Internationalisation of sports teams brands : the consumers' perspective

Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10009783160

Consumer response to brand renaming as part of an international standardisation strategy

Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469

Persistent link: https://www.econbiz.de/10009783163

Some effects from the consumption of newspapers, television programs, and internet movie reviews

Adilov, Nodir; Martin, Hugh J. - In: The journal of media economics 26 (2013) 2, pp. 57-59

Persistent link: https://www.econbiz.de/10009783293

Quality adjustment in non-spanning markets with variety aversion

Nishimura, Kazuhiko - In: Journal of economic structures : JES; the official … 2 (2013), pp. 1-18

This paper examines the dynamic process of quality adjustment in cases where the economy lacks a sufficient number of markets for coordinating the level of attributes that configure the qualities of products. It shows that an adjustment process through the development and selection of...

Persistent link: https://www.econbiz.de/10009783347