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Consumer attitudes and behavior related to the adoption of euro before the changeover
Kerem, Katri; Danneberg, Toomas; Oper, Jaanika; Norden, … - In: Baltic journal of management 8 (2013) 3, pp. 269-285
Persistent link: https://www.econbiz.de/10009784838
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Promoting sustainability by marketing green products to non-adopters
Oliver, Jason D. - In: Revue Gestion 2000 : management & prospective 30 (2013) 3, pp. 77-86
Persistent link: https://www.econbiz.de/10009784913
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Promoting sustainability by marketing green products to non-adopters
Tuten, Tracy L. - In: Revue Gestion 2000 : management & prospective 30 (2013) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10009784927
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Housing
2012
Persistent link: https://www.econbiz.de/10009785028
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Consumer behavior perspective for fairness creams : a case of "Fair & Lovely"
Mahfooz, Yasser; Mahfooz, Faisal - In: Cases on consumer-centric marketing management, (pp. 95-106). 2014
Persistent link: https://www.econbiz.de/10009785273
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Understanding consumer behavior through mental accounting : evidence from Turkish consumers
Ucma, Tugba; Karabulut, Ali Naci; Uzun, Ali Caglar - In: Cases on consumer-centric marketing management, (pp. 1-17). 2014
Persistent link: https://www.econbiz.de/10009785280
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The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers
Liang, Donghan; Li, Gang; Sun, Linyan; Chen, Yubao - In: International journal of production economics 145 (2013) 1, pp. 208-219
Persistent link: https://www.econbiz.de/10009785301
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New brands diluting the personality of existing brands
Choy, Minkyung; Kim Jae Il - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 590-607
Persistent link: https://www.econbiz.de/10009785367
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How personal pronouns influence brand name preference
Kachersky, Luke; Palermo, Nicole - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 558-570
Persistent link: https://www.econbiz.de/10009785373
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What attributes are sought by Chinese casino visitors when they visit a casino?
Chan, Sow Hup; King, Penny Yim; Speece, Marc - In: The journal of gambling business and economics 7 (2013) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10009785462