Based on three fundamental theories, commitment-trust theory of relationship marketing, transaction cost theory, and force field theory, this study has examined the factors affecting collaboration in the agricultural supply chain in the North Central region of Vietnam by analyzing EFA, CFA, and...

Vegetables are important for both nutritional and economic stability and contribute significantly to the agricultural landscape of India. The demand for vegetables is rising, driven by population growth and increased awareness of their benefits. This empirical study highlights the dynamics of...