Science, technology, engineering and mathematics (STEM) education is a critical part of a modern education system. Motivating students to learn STEM subjects is however a challenge. Teachers have a critical role in motivating students but to do this effectively they need to have appropriate...

Profiles heavy buyers of store brand products and compares them with light buyers in terms of demographics, socio‐economic, and attitudinal variables. The results suggest that younger, unmarried, and smaller sized households tend to avoid store brands. As compared with heavy buyers, light...

Points out that, although blind tests have generally revealed that consumers can detect little difference between store brand and national brand products, private brands still only have a small market share (14.9 percent). Using an environmental psychology model as the study framework, which...

Using a sample of 872 shoppers and data for 14 products, tests the degree to which extrinsic cue reliance differs between “store brand” versus “non‐store brand” prone consumers. Results indicate that store brand prone consumers exhibit significantly less reliance on extrinsic cues in...

This paper reexamines evidence on the monotonicity of the term premium. Using a recently developed approach for testing inequality constraints, we propose and conduct tests for whether the term premium is monotonic and reach different conclusions from those implied by individual t-statistics on...

Science, technology, engineering and mathematics (STEM) education is a critical part of a modern education system. Motivating students to learn STEM subjects is however a challenge. Teachers have a critical role in motivating students but to do this effectively they need to have appropriate...