The importance of agriculture in the economy of Pakistan is well established. Agricultural plays an important role both directly and indirectly in generating economic activity, growth and development. Agriculture has strong backward and forward linkages and is vital to the food security of the...

Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt various marketing strategies to retain their consumers, yet the role of corporate social responsibility (CSR) in this regard has been generally overlooked. The current study investigates the relationship...

Information asymmetry between insiders and outsiders creates various issues for a firm, such as the agency problem where managers pursue their own interests even at the cost of the well-being of the firm's shareholders, and probable external financial constraints where external investors...