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Marketing Communications in Election Campaigns
Tkachenko, Olena - 2020
building political communication with potential voters.Therefore, political communications including posts on candidates …
Persistent link: https://www.econbiz.de/10012827776
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Information campaigns : means of communication with customers
Dobrescu, Claudia-Nicoleta; Costencu, Mirela - In: Studies and scientific researches / Economics edition / … 18 (2013), pp. 300-305
Persistent link: https://www.econbiz.de/10010358590
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Campaigns, Political Mobility, and Communication
Gersbach, Hans - 2011
We present a model of elections in which interest group donations allow candidates to shift policy positions. We show that if donations were prohibited, then a unique equilibrium regarding the position choices of candidates would exist. With unrestricted financing of political campaigns two...
Persistent link: https://www.econbiz.de/10013127785
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Evaluating the effectiveness of campaign speeches : evidence from the first national speaking tour
Buggle, Johannes C.; Vlachos, Stephanos - 2020
This paper examines the effect of campaign visits in the context of the unique onesided nationwide speaking tour by a US Presidential candidate. During the 1896 election, the Democratic candidate went on a whistle stop train tour, while the Republican followed a frontporch campaign. To identify...
Persistent link: https://www.econbiz.de/10012404150
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Political communication during the 2014 presidential campaign : online media coverage
Cîrtiţă-Buzoianu, Cristina - In: Studies and scientific researches / Faculty of Economic … 22 (2015), pp. 81-88
Persistent link: https://www.econbiz.de/10011800336
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The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling; Chung, Doug J. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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The people's choice : how the voter makes up his mind in a presidential campaign
Lazarsfeld, Paul Felix; Berelson, Bernard; … - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000038819
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Political marketing : An approach to campaign strategy
Mauser, Gary A. - 1983
Persistent link: https://www.econbiz.de/10000073736
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The handbook of crisis communication
Coombs, W. Timothy (ed.); Holladay, Sherry J. (ed.) - 2023 - Second edition
"Written as a tool for both researchers and communication managers, The Handbook of Crisis Communication is a … comprehensive examination of the latest research, methods, and critical issues in crisis communication. Incorporating the views and … research of more than 50 top scholars, the book provides a starting point for developing crisis communication as a distinctive …
Persistent link: https://www.econbiz.de/10013461705
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Adjusting corporate customer communication
Plötner, Olaf; Jacob, Frank - In: Bringing technology to market: trends, cases, solutions, (pp. 105-118). 2007
Persistent link: https://www.econbiz.de/10003439217