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Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes

Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223

Persistent link: https://www.econbiz.de/10007765865

Does innate consumer innovativeness relate to new product-service adoption behavior? The intervening role of social learning via vicarious innovativeness

Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75

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The Impact of Voice and Justification on Students' Perceptions of Professors' Fairness

Schmidt, Thomas A.; Houston, Mark B.; Bettencourt, Lance A. - In: Journal of marketing education : JME 25 (2003) 2, pp. 177

Persistent link: https://www.econbiz.de/10006253786

Articles - But That's Not Fair! An Exploratory Study of Student Perceptions of Instructor Fairness

Houston, Mark B.; Bettencourt, Lance A. - In: Journal of marketing education : JME 21 (1999) 2, pp. 84-96

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Reviewers as developmental coaches : editorial

Houston, Mark B.; Hulland, John - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 1-4

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The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry

Bond, Edward U., III; Jong, Ad de; Eggert, Andreas; … - In: Journal of service research 23 (2020) 4, pp. 401-408

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Entertainment Science : Data Analytics and Practical Theory for Movies, Games, Books, and Music

Hennig-Thurau, Thorsten; Houston, Mark B. - 2019

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...

Persistent link: https://www.econbiz.de/10012395924

The importance of behavioral outcomes

Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 437-440

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To boldly go... : editorial

Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 1-3

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What brand do I use for my new product? : the impact of new product branding decisions on firm value

Kovalenko, Larisa; Sorescu, Alina; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 338-365

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