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Process standardization across...
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Griffith, David A.
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Hu, Michael Y.
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Chen, Haiyang
22
Yalcinkaya, Goksel
17
Lee, Hannah S.
12
Calantone, Roger J.
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A historical examination of the evolution of international advertising standardization/adaptation thought
Ryans, John K.
;
Griffith, David A.
;
Jain, Subhash C.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 279-293)
.
2008
Persistent link: https://www.econbiz.de/10003774188
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2
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
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3
The association between process and program advertising standardization : an illustration of US multinationals operating in India
Chandra, Aruna
;
Griffith, David A.
;
Ryans, John K.
- In:
New directions in international advertising research
,
(pp. 67-83)
.
2002
Persistent link: https://www.econbiz.de/10001785298
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4
Marketing and global poverty reduction
Ryans, John K.
- In:
Multinational corporations and global poverty reduction
,
(pp. 164-173)
.
2006
Persistent link: https://www.econbiz.de/10003278533
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5
Marketing strategies for the new Europe : a North American perspective on 1992
Ryans, John K.
;
Rau, Pradeep A.
-
1990
Persistent link: https://www.econbiz.de/10000857238
Saved in:
6
Essentials of marketing high technology
Shanklin, William L.
;
Ryans, John K.
-
1987
-
Rev. ed
Persistent link: https://www.econbiz.de/10000713285
Saved in:
7
International marketing ; Vol. 1
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003644445
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8
International marketing ; Vol. 2
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003644450
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9
International marketing ; Vol. 3
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003644455
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10
An evaluation of US federal regulation of foreign bank operations
Baker, James Calvin
- In:
Issues in bank regulation
10
(
1987
)
4
,
pp. 28-35
Persistent link: https://www.econbiz.de/10001046721
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