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ARTICLES - Motivations and Risks In International Licensing: A Review and Implications for Licensing to Transitional and Emerging Economies
Mottner, Sandra; Johnson, James P. - In: Journal of world business : JWB 35 (2000) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10005895824
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Motivations and risks in international licensing: a review and implications for licensing to transitional and emerging economies
Mottner, Sandra; Johnson, James P. - In: Journal of World Business 35 (2000) 2, pp. 171-188
In the light of changes in technology and today's global business environment, recent contributions in the literature regarding international licensing, particularly the reasons, risks, and management of licensing are reviewed. The main reasons that firms choose licensing over other methods of...
Persistent link: https://www.econbiz.de/10009201979
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Marketing and religion
Mottner, Sandra - In: The Routledge companion to nonprofit marketing, (pp. 92-107). 2008
Persistent link: https://www.econbiz.de/10003592607
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Service-learning in a nonprofit marketing course : a comparative case of pedagogical tools
Mottner, Sandra - In: Journal of nonprofit & public sector marketing 22 (2010) 3, pp. 231-245
Persistent link: https://www.econbiz.de/10008654715
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The politics of soft coal : the bituminous industry from World War I through the New Deal
Johnson, James P. - 1979
Persistent link: https://www.econbiz.de/10000656922
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Paths to globalization : the Korean chaebol and Chinese state-owned enterprises
Johnson, James P. - In: Globalization of Chinese enterprises, (pp. 133-145). 2008
Persistent link: https://www.econbiz.de/10003609518
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The attempt of the national recovery administration to raise bituminous coal prices
Johnson, James P. - In: Research in the administration of public policy : …, (pp. 51-61). 1975
Persistent link: https://www.econbiz.de/10003162275
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Wal-Mart : supplier performance and market power
Mottner, Sandra; Smith, Steve - In: Journal of business research : JBR 62 (2009) 5, pp. 535-541
Persistent link: https://www.econbiz.de/10003846870
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Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra; Ford, John B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 301-304
Persistent link: https://www.econbiz.de/10008736607