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Introduction to Consumer Behaviour and Overview of the Global Food and Drink Sector -- Models of consumer behaviour and … holistic healthy lifestyle -- Consumer perceptions in food and drink -- Consumer learning and memory in food and drink … -- Motivation and involvement in food and drink -- Consumer personality in food and drink -- Consumer self-concept in food and drink …
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This paper investigates how consumers knowledge of the EC list (reg. (EU) 432/2012) can affect their understanding of health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to functional foods (reg. (EC) 1924/2006), there are still...
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