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E-commerce in agriculture is something new and evolving. As a result, it has not settled into a set of fixed practices. Three major questions are the basis for discussion: (1) Is there any order in the variety of e-commerce practices? (2) What drives the evolution of e-commerce?(3) What are the...
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E-commerce will have a profound effect on agricultural markets. Due to lower transactions costs, more firms throughout the agricultural value chain will be able to engage in business-to-business e-commerce. Products and services will be increasingly unbundled throughout the marketing channel....
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