Purpose – The major objective of this study is to explore factors effect in purchasing preferences for foreign brands versus private label brands (PLB) in urban China on the internet. Design/methodology/approach – In this paper, the research is designed to investigate the factors perception...

Purpose – Many firms have attempted to adopt e‐commerce to upgrade their formidable competitive capabilities and thereby build their own competitive advantages. However, some firms have achieved great performance, whereas others have failed in competitive outcomes. How can the differences in...

Chapter 1. Introduction -- Chapter 2. Overseas Market Research -- Chapter 3. International Trade Contracts -- Chapter 4. Terms of International Trade -- Chapter 5. Payment Collection in International Trade -- Chapter 6. International Transportation -- Chapter 7. Marine Cargo Insurance -- Chapter...