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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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Fundamentals of managerial marketing
Gentry, Dwight L.; Shawver, Donald L. - 1964
Persistent link: https://www.econbiz.de/10002235407
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Modern marketing management : an integrated approach
Mauser, Ferdinand F. - 1961
Persistent link: https://www.econbiz.de/10002480097
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Principles of marketing : the management view
Buskirk, Richard H. - 1961
Persistent link: https://www.econbiz.de/10001967057
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Marketing in business management : text and readings
Shaw, Steven J.; Gittinger, C. McFerron - 1963
Persistent link: https://www.econbiz.de/10002800624
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Marketing management in action
Buell, Victor P. - 1966
Persistent link: https://www.econbiz.de/10001966001
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Marketing behavior and executive action : a functionalist approach to marketing theory
Alderson, Wroe - 1957
Persistent link: https://www.econbiz.de/10000608400
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Modern marketing : dynamics and management
Hepner, Harry Walker - 1955
Persistent link: https://www.econbiz.de/10000550766
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Comparative management and marketing : text and readings
Boddewyn, J. - 1969
Persistent link: https://www.econbiz.de/10000415813