The concern for making services of public systems accessible, accountable and affordable for the disadvantaged people has been there since independence of the country. However, after recognising the limitations of trickle down theory despite witnessing economic growth for a decade, government...

Several motivations may guide quest of a creative person for solving real life problems either faced by oneself or by others. Honey Bee Network has been documenting and valorizing grassroots innovations and traditional knowledge practices for over two decades. In this paper, the author review...

Purpose The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers. Design/methodology/approach Using the framework of behavioral reasoning theory (BRT), hypothesized relationships...

Purpose: The purpose of this paper is to examine the determinants of user adoption of smartphone fitness apps in context of an emerging economy. Design/methodology/approach: The present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model along...

Illegal Logging: Law Enforcement, Livelihoods and the Timber Trade, edited by Luca Tacconi. London, Earthscan, 2007. 288pp. ISBN-10: 1844073483; ISBN-13: 978-1844073481

Purpose: The purpose of this paper is to examine the interesting dynamics of image transfer when multiple brands get together to sponsor a property, referred to as concurrent sponsorship, and its effects on the consumer-based brand equity (CBBE) of the sponsor or the sponsored property, in the...