Koe, Wei-Loon; Nurul Afiqah Sakir - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 189-202
E-commerce is important in creating a knowledge society and cashless business environment in the era of the fourth industrial revolution (IR 4.0). However, not all Malaysian entrepreneurs are ready for this digital way of performing business. The e-commerce ecosystem is still less matured, and...