Knowledge acquisition activities occurring after entry may be just as critical to firm survival as pre-existing knowledge and experience, because knowledge acquisition activities enable the augmentation of existing knowledge and the exploration and pursuit of new strategic directions. Drawing...

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on entrepreneurial marketing has increased considerably since the late 1980s. Its findings are varied and vibrant, yet also large and extremely fragmented, and a comprehensive theory of...