Levy, Daniel C.; Lee, Dongwon; Chen, Haipeng; Kauffman, … - 2010 - Last rev.: November 26, 2010
We study the link between price points and price rigidity, using two datasets: weekly scanner data, and Internet data. We find that: "9" is the most frequent ending for the penny, dime, dollar and ten-dollar digits; the most common price changes are those that keep the price endings at "9";...