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Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing
Schönhoff, Alejandro-Marcel - 2014
Persistent link: https://www.econbiz.de/10010351915
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Determinanten der Verkehrsmittelwahl
Knapp, Frank D. - 1998
Persistent link: https://www.econbiz.de/10000654105
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Comparing contingent valuation, conjoint analysis and decision panels : an application to the valuation of reduced damages from air pollution in Norway
Halvorsen, Bente; Strand, Jon; Sælensminde, Kjartan; … - 1996
Persistent link: https://www.econbiz.de/10000954400
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Label performance and the willingness to pay for Fair Trade coffee : a cross-national perspective
Basu, Arnab K.; Hicks, Robert L. - In: International journal of consumer studies 32 (2008) 5, pp. 470-478
Persistent link: https://www.econbiz.de/10003764601
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Price sensitivity for green power in electricity markets : results from a conjoint analysis and a representative survey in Switzerland
Hari, Jürg; Karathanasis, Nikos; Burri, Stefan - In: Pricing perspectives : marketing and management …, (pp. 119-144). 2008
Persistent link: https://www.econbiz.de/10003775069
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Markenwertmessung mit dem GFK Challenger
Höfer, Björn; Bosch, Volker - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10003357937
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Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrößen
Reutterer, Thomas; Sicking, Holger; Sinha, Ashish - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 2, pp. 120-139
Persistent link: https://www.econbiz.de/10003357988
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Zahlungsbereitschaft für ausgewählte Nahrungsmittel aus dem Berggebiet
Mühlethaler, Kaspar - In: Agrarwirtschaft und Agrarsoziologie (2006) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10003348825
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A cautionary note on designing discrete choice experiments : a comment on Lusk and Norwood's "Effect of experiment design on choice-based conjoint valuation estimates"
Carson, Richard T.; Louviere, Jordan J.; Nasi Wada - In: American journal of agricultural economics 91 (2009) 4, pp. 1056-1063
Persistent link: https://www.econbiz.de/10003887441