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Gierl, Heribert; Huettl, Verena - In: Review of managerial science 6 (2012) 2, pp. 131-159

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Gierl, Heribert; Stiegelmayr, Karin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 1, pp. 8-18

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Gierl, Heribert - In: Journal of business economics : JBE 73 (2003) 5, pp. 499-520

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Gierl, Heribert; Eleftheriadou, Christina - In: Journal of business economics : JBE 73 (2003) 3, pp. 239-266

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Gierl, Heribert; Stumpp, Stefan - In: Journal of business economics : JBE 70 (2000) 11, pp. 1241-1268

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Gierl, Heribert; Helm, Roland - In: Journal of business economics : JBE 70 (2000) 10, pp. 1063-1082

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Gierl, Heribert - In: Journal of business economics : JBE 67 (1997) 10, pp. 1073-1092

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Gierl, Heribert; Bambauer, Silke - In: Der Markt : international journal of marketing 45 (2006) 1(176), pp. 3-19

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Gierl, Heribert - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 1, pp. 42-64

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