Preface Specialty food (SF) is a rapidly growing market sector, with an annual growth rate of 8-10%. SF products accounted for 13.1% of all retail food sales in 2010, reaching $55.9 billion in sales. One hundred thirty-eight million American consumers (46%) are purchasing specialty foods....

Intro -- Introduction -- Chapter 1: Old Dutch Potato Chips: A Canadian Company? -- Chapter 2: The Changing Chip Industry: Potato Growers and Federated Fine Foods -- Chapter 3: Corporate Mythology and Culinary Tourism: Hardbite and Covered Bridge Potato Chips -- Chapter 4: Cheezies: A No-Growth...