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Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.; Morey, Yvette; Dahl, Stephan - In: Current insights and future trends : [extended versions …, (pp. 237-247). 2012
Persistent link: https://www.econbiz.de/10009748096
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Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne C. - In: Journal of customer behaviour 12 (2013) 2/3, pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
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Marketing communications
Eagle, Lynne C.; Dahl, Stephan; Czarnecka, Barbara; … - 2015
Persistent link: https://www.econbiz.de/10010400067
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Workers' perceptions of FIFO work in North Queensland, Australia
Blackman, Anna; Welters, Riccardo; Murphy, Laurie; … - In: Australian bulletin of labour 40 (2014) 2, pp. 180-200
Persistent link: https://www.econbiz.de/10010479569
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Social marketing
Eagle, Lynne C.; Dahl, Stephan; Hill, Susie; Bird, Sara; … - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10009683956
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan; Eagle, Lynne C.; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
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Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
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Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta; Eagle, Lynne C.; Bulmer, Sandy - 2004
Persistent link: https://www.econbiz.de/10002084558
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.; Hawkins, Jacinta; Styles, Erica; Reid, Jim - 2005
Persistent link: https://www.econbiz.de/10003142667