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Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia; Bulmer, Sandy; Eagle, Lynne C. - 2005
Persistent link: https://www.econbiz.de/10002817540
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Child consumers of advertising : differences across deciles
Bulmer, Sandy; Hawkins, Jacinta; Eagle, Lynne C. - 2005
Persistent link: https://www.econbiz.de/10002817541
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White boxes + gray markets
Eagle, Lynne C.; Bulmer, Sandy; Blair, Rachel - 2004
Persistent link: https://www.econbiz.de/10002543615
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Reacting to reactance and rebounding 'boomerang effects' implications for public health intervention campaigns
Hawkins, Jacinta; Eagle, Lynne C.; Martin, Isobel - 2004
Persistent link: https://www.econbiz.de/10002579490
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Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J. - 2003
Persistent link: https://www.econbiz.de/10001853293
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Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001722271
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Practice nurses : practically neglected in the DTC promotion of drugs debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001726424
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"The children-nutrition-marketing ethics conundrum : identifying the issues"
Eagle, Lynne C.; De Bruin, Anne; Bulmer, Sandy - 2002
Persistent link: https://www.econbiz.de/10001726427
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Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002
Persistent link: https://www.econbiz.de/10001726430
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Enabling students to take a more pro-active role in the learning process
Hunt, Lynn M.; Eagle, Lynne C.; Shergill, Gurvinder S. - 2002
Persistent link: https://www.econbiz.de/10001715414