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Eagle, Lynne C.
68
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28
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31
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Young consumers : insight and ideas for responsible marketers
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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81
The Encyclopaedic Dictionary of Marketing
Eagle, Lynne
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 367-373
Persistent link: https://www.econbiz.de/10008334828
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82
Of a complex sensitivity in marketing ethics education
Brennan, Ross
;
Eagle, Lynne
;
Ellis, Nick
;
Higgins, Matthew
- In:
Journal of marketing management : MM
26
(
2010
)
13
,
pp. 1165-1181
Persistent link: https://www.econbiz.de/10008744929
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83
Medicalization and Marketing
Brennan, Ross
;
Eagle, Lynne
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10008388417
Saved in:
84
Persuading young consumers to make healthy nutritional decisions
Brennan, Ross
;
Dahl, Stephan
;
Eagle, Lynne
- In:
Journal of marketing management : MM
26
(
2010
)
7
,
pp. 635-656
Persistent link: https://www.econbiz.de/10008435848
Saved in:
85
Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne
;
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 956
Persistent link: https://www.econbiz.de/10007763284
Saved in:
86
Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Hunt, Lynn
;
Eagle, Lynne
;
Kitchen, Philip J.
- In:
Journal of marketing education : JME
26
(
2004
)
1
,
pp. 75-88
Persistent link: https://www.econbiz.de/10006248777
Saved in:
87
Issue 4 - Special Issue: Marketing to Children - Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
Young, Brian M.
;
Bruin, Anne de
;
Eagle, Lynne
- In:
Journal of marketing management : MM
19
(
2003
)
3-4
,
pp. 475-490
Persistent link: https://www.econbiz.de/10006968788
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88
Towards a globalized communications strategy: perceptions from New Zealand
Kitchen, Philip James
;
Eagle, Lynne
- In:
Marketing intelligence & planning
20
(
2002
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10006974063
Saved in:
89
Regulation of Nutrition and Health Claims in Advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10008051949
Saved in:
90
Prescription medication advertising: Professional discomfort and potential patient benefits -- Can the two be balanced?
Eagle, Lynne
;
Chamberlain, Kerry
- In:
International journal of advertising : the quarterly …
23
(
2004
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10008117604
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