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The Encyclopaedic Dictionary of Marketing
Eagle, Lynne - In: Journal of marketing communications 15 (2009) 5, pp. 367-373
Persistent link: https://www.econbiz.de/10008334828
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Of a complex sensitivity in marketing ethics education
Brennan, Ross; Eagle, Lynne; Ellis, Nick; Higgins, Matthew - In: Journal of marketing management : MM 26 (2010) 13, pp. 1165-1181
Persistent link: https://www.econbiz.de/10008744929
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Medicalization and Marketing
Brennan, Ross; Eagle, Lynne; Rice, David - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 8-23
Persistent link: https://www.econbiz.de/10008388417
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Persuading young consumers to make healthy nutritional decisions
Brennan, Ross; Dahl, Stephan; Eagle, Lynne - In: Journal of marketing management : MM 26 (2010) 7, pp. 635-656
Persistent link: https://www.econbiz.de/10008435848
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Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne; Kitchen, Philip J.; Bulmer, Sandy - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 956
Persistent link: https://www.econbiz.de/10007763284
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Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Hunt, Lynn; Eagle, Lynne; Kitchen, Philip J. - In: Journal of marketing education : JME 26 (2004) 1, pp. 75-88
Persistent link: https://www.econbiz.de/10006248777
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Issue 4 - Special Issue: Marketing to Children - Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
Young, Brian M.; Bruin, Anne de; Eagle, Lynne - In: Journal of marketing management : MM 19 (2003) 3-4, pp. 475-490
Persistent link: https://www.econbiz.de/10006968788
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Towards a globalized communications strategy: perceptions from New Zealand
Kitchen, Philip James; Eagle, Lynne - In: Marketing intelligence & planning 20 (2002) 3, pp. 174-184
Persistent link: https://www.econbiz.de/10006974063
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Regulation of Nutrition and Health Claims in Advertising
Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; … - In: Journal of advertising research 48 (2008) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10008051949
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Prescription medication advertising: Professional discomfort and potential patient benefits -- Can the two be balanced?
Eagle, Lynne; Chamberlain, Kerry - In: International journal of advertising : the quarterly … 23 (2004) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10008117604