Raval, Dinker; Subramanian, Bala - In: Competitiveness Review: An International Business Journal 10 (2000) 2, pp. 183-191
When multinational managers attempt to transfer best practices across cultures, the challenges inherent in crossâcultural transfer may actually diminish competitiveness, instead of enhancing it. Multinational managers need to understand the cultural context of best practices, both at the...